Pepsi is planning to go where no soda company has ever been before... to space!
Apparently the soft drink company has been in talks with a Russian Space startup. They want to showcase their logo via some low-level satellites. The ad would be to promote their Adrenaline Rush energy drink.
They would do this by using an array of micro satellites will project the company's logo with images. Basically it would appear as if the logo is floating in the sky.
If this is successful I think it could be really cool... and I can only imagine how expensive this must be. Is this the future of advertising?